due diligence

Intellectual Property and Your Firm’s Valuation

By Tom Cramer
  There are few people who are not aware of the story of the “locked away formula” for Coca-Cola. In fact, the whole story is now a major exhibit at the World of Coca-Cola in Atlanta, Georgia.  What few realize, however, is how the formula for one of the world’s most ubiquitous products has been protected – and remains secret – after more than 100 years. The formula is what is today generically referred to as Intellectual Property. Specifically, the formula for Coca-Cola is …

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