The CEO’s Important Role in Social Media
With 98% of companies having a social media presence, how you leverage that presence among your employees is being a hot topic of debate among CEOs. While marketing departments are often responsible for scheduling, creating, and posting company content on Facebook, LinkedIn, Twitter, and Instagram, studies are now pointing to the integral role CEO’s play in social media marketing. In a recent survey of Fortune 500 executives, Hootsuite found that over 40% of social media performance can be tied back to the social media activities of executives. This means the more CEOs and other …
