Avoid These Costly Business Mistakes!
With the coronavirus pandemic crippling the business world, now is the time to make sure you avoid these costly (and all too common) CEO mistakes!
- Does not have adequate differentiating characteristics for the business.
- Does not effectively articulate critical advantage or differentiation to the marketplace. Hint: it’s not great customer service. Everyone claims that.
- Does not articulate company value proposition and differentiation in elevator speech.
- Does not pay enough attention to the most critical element of financial management: cash …
