Neuromarketing: Positioning Your Marketing to Speak to the Old Brain***

With the world in the throes of uncertainty, many businesses are looking to science as a way to unlock new strategies to attract and retain their customers. And a quickly emerging area of study: neuromarketing – is leading the way! Defined as the in-depth analysis of how the brain influences purchasing behavior, neuromarketing could hold the key to how leading companies can differentiate their messaging to instantly speak to larger consumer audiences. According to recent research pioneered by cutting-edge neuroscientists, Christophe Morin and Patrick Renvoisé, marketers can use the …